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Service Sales prospecting Zendesk triggers Video Zendesk triggers Published April 25, 2013 Last updated April 25, 2013 Sales and support automation Related stories Article How to create actionable buyer personas (examples & tips) Buyer personas are crucial tools for understanding and delighting your prospects and customers. Here’s what you need to know. Sales success Article What’s a lead source? Here’s what it is and why it’s important Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads. CRM Lead Generation Article What is the buyer’s journey? Definition, stages, and examples Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts. Sales Pipeline Sales strategy Article What is a lead magnet? The ultimate guide (+10 examples) Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience. Lead Generation