Boll & Branch offers thoughtful service at scale with Zendesk AI

Boll & Branch is a fast-growing luxury bedding brand built on sustainable practices and exceptional customer care. With millions of customers , Boll & Branch has relied on Zendesk for nearly a decade to evolve its support strategy and deliver high-touch service at scale. In this video, Sherry Delia, Senior Customer Experience Manager for Boll & Branch, shares how Zendesk AI enables faster, more thoughtful responses through sentiment detection and workflow automation. She reflects on one powerful customer story that showcases the impact of AI-driven empathy—and shares why Boll & Branch is excited to evolve with Zendesk into the future.