What is CRM (customer relationship management)? Full guide
A customer relationship management (CRM) system helps sales teams monitor performance, boost revenue, and nurture stronger customer relationships. Consider using customer service software that seamlessly integrates with your CRM.
Última atualização em August 14, 2025
CRM meaning
Customer relationship management (CRM) helps companies track and drive revenue in a customer management system (CMS) while maintaining and improving customer relationships. It enables teams to capture and manage customer interactions and sales activities across channels in one centralized place to drive conversion higher with personalized product or service recommendations.
Sales teams typically use a CRM for pipeline visibility and forecasting, contact and deal management, activity tracking, and lead generation–and to integrate all these tools. A CRM also automates workflows, processes, and tasks to boost productivity and help organizations do more with less.
More in this guide:
- Who needs CRM?
- Why do companies need CRM?
- 10 business benefits of CRM
- Key features of CRM
- Frequently asked questions
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