Closing the AI Trust Gap: Building confidence through responsible innovation

AI is transforming how companies support their customers, but delivering on its promise requires more than just powerful technology. Yet, most organizations aren’t fully prepared: only 20% have a generative AI governance strategy, and just 23% feel highly prepared to manage it.

Our latest AI Trust Gap report explores how businesses can confidently adopt AI by embedding trust at every step. From designing secure systems to enabling clear oversight, the report provides a practical path to scaling AI responsibly and effectively.

At the heart of the report are five essential questions every organization should be asking to prioritize customer confidence and long-term success: How do you protect critical data and prevent bad AI experiences? Is your data being used appropriately to build AI? How can you avoid reinforcing harmful biases? Do you understand how and why AI decisions are made? And do your employees have the tools and insight to effectively oversee AI?

Put trust at the center of your AI strategy. Download the full report to explore how you can deploy AI with confidence and clarity.