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Política de cookies

Previous Version, No Longer in Effect as of December 2, 2019

Effective as of January 25, 2019, Zendesk, Inc., (“Zendesk”) and its subsidiaries, (collectively, the “Zendesk Group” or “we” or “us” or “our”) have updated our Cookie Policy. For a prior version of our Cookie Policy, click here.


This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to as well as the other websites that the Zendesk Group operates and that link to this Policy.

2. A Zendesk usa cookies?

Sim.O Grupo Zendesk e nossos parceiros de marketing, afiliados e prestadores de serviços e de análises usam cookies e outras tecnologias para garantir que todos que utilizam os sites tenham a melhor experiência possível.

3. O que é um cookie?

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.

4. Por que a Zendesk usa cookies?

When you visit our Websites, we may place a number of cookies in your browser. These are know as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.

5. Como desabilitar cookies

Em geral, é possível ativar ou posteriormente desativar o uso de cookies, através de uma funcionalidade integrada em seu navegador da web.Para saber mais sobre como controlar as configurações de cookies através do seu navegador:

Clique aqui para saber mais sobre a configuração “Navegação Privada” e gerenciar as configurações de cookies no Firefox;

Clique aqui para saber mais sobre a configuração “Incognito” e gerenciar as configurações de cookies no Chrome;

a href=””>Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer; or

Clique aqui para saber mais sobre a configuração “Navegação Privada” e gerenciar as configurações de cookies no Safari.

Caso deseje saber mais sobre cookies, ou como controlá-los, desativá-los ou excluí-los, visite para obter orientações detalhadas.Além disso, certas redes de publicidades de terceiros, incluindo o Google, permitem que os usuários optem por excluir ou personalizar suas preferências associadas a sua navegação na internet.Para saber mais sobre este recurso do Google, clique aqui.

Muitas jurisdições requerem ou recomendam que os operadores de sites informem aos usuários e visitantes sobre a natureza dos cookies utilizados e, em certas circunstâncias, obtenham o consentimento dos usuários para a inserção de determinados cookies.

Os Sites incluem recursos de mídia social de terceiros, como o botão “curtir” do Facebook e widgets de terceiros, como botões de “compartilhar” ou mini-programas interativos que são executados nos Sites.Esses recursos podem coletar o seu endereço IP, qual página que você está visitando nos Sites e definir um cookie para ativar o recurso para funcionar corretamente.Sua interação com esses recursos é regida pela política de privacidade da empresa terceirizada fornecendo o serviço.

Podemos utilizar qualquer uma das seguintes categorias de cookies nos Sites, conforme detalhado abaixo.

Each cookie falls within one of the four following categories:


1. Essential Cookies

Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.

2. Analytics Cookies

These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

3. Functionality or Preference Cookies

During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Zendesk, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.

4. Targeting or Advertising Cookies

These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.

List of Cookies used on the Websites:

Website Name(s)Cookie NameCookie PurposeCookie DurationCategoria
All WebsitesGoogle AnalyticsThis web analytics cookie collects information about how visitors use the Websites, which website the user came from, the number of each user’s visits and how long a user stays on the Websites2 anosAnálises
www.bimeanalytics.comGoogle AnalyticsSession Google Analytics10 minutesAnálises
www.bimeanalytics.comHeap AnalyticsEvent tracking to monitor behavior2 anosAnálises
www.bimeanalytics.comHeap AnalyticsSession Heap Analytics30 minAnálises
www.bimeanalytics.comVimeoVimeo video player2 anosFunctionality/Preference
www.bimeanalytics.comGoogleGoogle Account – SSO6 monthsFunctionality/Preference
www.bimeanalytics.comCapterraMonitoramento de conversão30 minTargeting/Advertising
www.bimeanalytics.comWebsite LanguageLanguage settings30 minFunctionality/Preference
www.bimeanalytics.compopupHideDetermines if a user has accepted or rejected the demo request popup that appears after a certain time on the websiteSessionFunctionality/Preference
www.zendesk.comGaugeHigh level behavior tracking2 anosFunctionality/Preference
www.zendesk.comDisqusVisitor authentication for commenting and user reviews2 anosEssential
www.zendesk.comTwitter AdvertisingAdvertising1.5 yearsEssential
www.zendesk.comClearbitStores information on user in order to not display so many formsSessionFunctionality/Preference
www.zendesk.comLinkedInAdvertising vendor for remarketing1 anoTargeting/Advertising
www.zendesk.comMarin SoftwareAdvertising bidding platform1 anoTargeting/Advertising
www.zendesk.comFacebookAdvertising Vendor180 diasTargeting/Advertising
www.zendesk.comYahoo JapanAdvertising Vendor30 diasTargeting/Advertising
www.zendesk.comNaverAdvertising Vendor6 monthsTargeting/Advertising
www.zendesk.comhomeTypeDetermines visitor type and stores which web content to display to visitorSessionFunctionality/Preference
www.zendesk.com_zendesk_shared_sessionHolds session information for sharing across Zendesk applications.SessionEssential
www.zendesk.com_zendesk_nps_sessionSessions for NPS®.SessionFunctionality/Preference
www.zendesk.com_zendesk_sessionHold session information for root access applications.SessionEssential
www.zendesk.com_help_center_sessionSessions for Guide.SessionEssential
www.zendesk.com_voice_sessionSessions for Voice.SessionFunctionality/Preference
www.zendesk.com_carson_container_sessionSessions for Carson.SessionTargeting/Advertising
www.zendesk.com_zendesk_remember_mePreference for maintaining login sessions2 semanasEssential
www.zendesk.com_zendesk_settingsArbitrary, non-PII settings usually for preferences1 anoFunctionality/Preference
www.zendesk.com_zendesk_cookieArbitrary, non-PII settings usually for preferences20 anosFunctionality/Preference
www.zendesk.comLiveIntentCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 diasTargeting/Advertising
www.zendesk.comBidtellectCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 diasTargeting/Advertising
www.zendesk.comAdRollCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 diasTargeting/Advertising
www.zendesk.comQuantcastCapture conversions on a cookie level to help automize campaigns and capture cookie information for visitors.30 diasTargeting/Advertising
www.zendesk.comAdobeCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 diasTargeting/Advertising
www.zendesk.comSimpli.fiCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 diasTargeting/Advertising & www.zopim.comOptimizelyTracking for A/B testing10 anosAnálises & www.zopim.comPendoEnd-User and Agent Usage DataEvent tracking to analyze use of the Service and improve the Services. to monitor behaviour2 anosTargeting/Advertising & www.zopim.comCrazy EggAnalytics Tool that gives us heat maps and click data5 anosAnálises & www.zopim.comEloquaMarketing automation software1 anoEssential & www.zopim.comFacebook ConnectInteraction between services2 anosEssential & www.zopim.comDoubleclickRe-targeting, optimization, reporting and attribution of online adverts2 anosTargeting/Advertising & www.zopim.comAppNexusAdvertising Vendor for prospecting2 anosTargeting/Advertising & www.zopim.comGoogle Adwords ConversionAdvertising pixel for prospecting and retargeting540 diasTargeting/Advertising & www.zopim.comLiveRampTracking of anonymous user characteristics180 diasTargeting/Advertising & www.zopim.comBingAdvertising vendor for search marketing2 anosTargeting/Advertising, & www.bimeanalytics.comGoogle Tag ManagerTraffic and visitor behavior measurement2 anosAnálises MetricaAdvertising pixel to track conversions1 anoTargeting /Advertising
www.zopim.comWistiaVideo Streaming10 anosEssential
www.zopim.comGoogle Adwords ConversionAdvertising pixel to track conversions540 diasTargeting/Advertising
www.zopim.comLiveRampTracking of anonymous user characteristics180 diasTargeting/Advertising
www.zopim.comGoogle Dynamic RemarketingAdvertising180 diasTargeting/Advertising
www.zopim.comFacebook BusinessUsed for creating custom audience on Facebook for advertising purpose2 anosTargeting/Advertising
www.zopim.comFacebook ImpressionAdvertising2 anosTargeting/Advertising & www.bimeanalytics.comCloudflareControl over cache of assets1 anoEssential

6.Cookies sujeitos a alterações

O conteúdo desta Política é apenas para fins de informação e utilização geral. Estes cookies estão sujeitos a alterações sem aviso prévio. Você reconhece que estas informações podem conter imprecisões ou erros e estão sujeitas a alterações e nós nos isentamos explicitamente de responsabilidade por quaisquer imprecisões ou erros, conquanto permitido pela lei.

7.Cookies utilizados em nossos serviços

Além de usar cookies em nossos Sites, conforme descrito acima, também utilizamos cookies e outras tecnologias de rastreamento em conexão com seu acesso e utilização dos produtos e serviços que anunciamos para assinatura em nossos Sites (nossos “Serviços”).Como e por que utilizamos cookies e outras tecnologias de rastreamento em nossos Serviços é explicado de forma mais detalhada em nosso Acordo Geral de Assinatura, encontrado aqui.

8.Atualização desta Política

Se houver quaisquer alterações materiais a esta Política, você será notificado pela publicação de um aviso proeminente em nossos Sites antes que a alteração se torne efetiva.Incentivamos você a revisar periodicamente esta página para obter as últimas informações sobre a Política.A sua utilização contínua dos Sites constitui o seu acordo em estar vinculado a tais alterações desta Política.O seu único recurso, se você não aceitar os termos desta Política, é interromper a utilização e o acesso aos Sites.

9. Soberania da versão em inglês

Traduções desta Política para idiomas diferentes do inglês são fornecidas apenas para sua conveniência. Caso haja qualquer ambiguidade ou conflito entre traduções, a versão em inglês é oficial e soberana.

Net Promoter e NPS são marcas registradas nos EUA, e Net Promoter Score and Net Promoter System são marcas de serviço da Bain & Company, Inc., Satmetrix Systems, Inc. e Fred Reichheld.

Última atualização em 21 de novembro de 2018