Service

When you focus on customer service and the customer experience, you can boost the health of your business. Happier customers mean a better bottom line.

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Guide to customer churn rate Article

Guide to customer churn rate

When evaluated alongside a company’s other key metrics, a company’s churn rate is a powerful way to assess what a business is doing well, and where it needs to improve

Building great customer experiences with Zendesk and AWS Article

Building great customer experiences with Zendesk and AWS

With the combination of Zendesk’s applications and AWS’ powerful infrastructure, companies are empowered to create customer experiences that are more personalized, and intelligent

Tips for boosting your average email open rate Article

Tips for boosting your average email open rate

Email marketing is a powerful way to connect with customers. Boosting your average email open rate plays a huge part in its success

Customer service trends in media and entertainment White Paper

Customer service trends in media and entertainment

Customer trust and loyalty is hard-won and easily lost. As media and entertainment companies continue to…

4 customer engagement metrics and how to measure them Article

4 customer engagement metrics and how to measure them

By monitoring customer engagement metrics, you can understand how your audience is responding to your marketing content—and what could be improved to encourage more engagement

What is change management? Article

What is change management?

Change management is the process and tools a company can use to prepare individuals for organizational change. Learn how to make changes stick and succeed.

Measuring change management success, according to 2 change leaders Article

Measuring change management success, according to 2 change leaders

Measuring change management effectiveness starts with evaluating how a change impacts the people in your organization—your internal customers

How to build an email list Article

How to build an email list

Knowing how to build an email list is essential before you can use one to build relationships with customers.

Why your business needs a change management plan Article

Why your business needs a change management plan

Learn why change management matters to employee morale and successful business changes

Turn the churn around: how to reduce customer churn Article

Turn the churn around: how to reduce customer churn

Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention

Improve customer relationships with customer experience Article

Improve customer relationships with customer experience

Customers have come to expect more out of companies, but who can blame them? We’ve all…

7 ways to create customer loyalty that lasts Article

7 ways to create customer loyalty that lasts

Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty

What is the CRM process? Article

What is the CRM process?

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

Strategies for increasing customer engagement Article

Strategies for increasing customer engagement

Key to customer loyalty is strategic customer engagement. We share for creating or evolving your strategy for how you interact with your customers

11 email etiquette tips for better customer emails Article

11 email etiquette tips for better customer emails

Following these standard email etiquette tips can improve the chances of engagement with your message

Why 44% of customers experience poor customer service when banking online White Paper

Why 44% of customers experience poor customer service when banking online

According to a recent IDC report, 44% of customers say they’ve had poor experiences when banking…

Customer data visualization Article

Customer data visualization

Data visualization using charts, maps, infographics, and dashboards to convey the meaning of data. When tracking customer data, it's important to know what you're looking at in order to capitalize from your tickets, conversations, and other interactions

How digital customer engagement can boost your business Article

How digital customer engagement can boost your business

Learn how a digital customer engagement strategy can help your business create better customer relationships and boost your bottom line

Customer retention: How to keep customers happy and reduce churn Article

Customer retention: How to keep customers happy and reduce churn

Find out how to craft a customer experience that can keep existing customers happy and reduce churn

The change management process: 7 tips for success Article

The change management process: 7 tips for success

Change is hard. The goal is to support, equip, and prepare your employees for change so you don’t have to expose your customers to what’s happening behind the scenes