Article

‘Microsoft, you’re wasting time, energy and resources on this rewards program’

Published September 24, 2010
Last updated September 24, 2010

Skeptical of the new customer loyalty program, Bing Rewards, Mashable's Ben Parr takes aim at the program launched by Microsoft a couple of days ago, saying it's just one big waste of the software company's time. He also manages to get in a good shot at the Zune.

Are thousands or millions of people really going to switch from Google and install a god-awful toolbar just so they can get a Zune?

Bing Rewards operates the same way that most credit card rewards programs do. The more users play around on Bing, the more credits they accumulate that can then be redeemed for things like electronics, movie tickets, and downloads.